Forget the Radio Test, Forge a Better Business Name

To pass the radio test, a name had to utilize simple and conventional spellings. As a rule, an entrepreneur avoided being overly creative or innovative when naming their business. The consumer’s ability to connect sound and spelling was all that mattered. There were no points for imagination.https://www.brandroot.com/resources/item/111-the-irrelevance-of-the-radio-test-for-your-business-name

Best Business Apps for Optimizing Time and Enhancing Team Communication

To be successful in today’s business environment, you must be equally adept in the digital world as in the physical world. Whereas the business model of the past existed from 9 to 5 in an office, today’s model knows no such boundaries. A successful business today operates 24/7, spending much of that time in a… Continue reading Best Business Apps for Optimizing Time and Enhancing Team Communication

When You Can (And Can’t) Use Human Names For Your Brand

A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps such as “Siri,” and “Alexa,” for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can help you with the difficult choice between sushi or pasta… Continue reading When You Can (And Can’t) Use Human Names For Your Brand