Why Brand Names Are So Important, According To Science | Huffington Post


Michael Rader, founder of Brandroot, a marketplace for .com domain names, explains: “Brand names are words, too,” he says. “So the first time we hear a brand name, we have no preconceived conceptions about it.”
http://www.huffingtonpost.com/molly-reynolds/why-brand-names-are-so-im_b_11930994.html?

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