When You Can (And Can’t) Use Human Names For Your Brand


A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps such as “Siri,” and “Alexa,” for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can help you with the difficult choice between sushi or pasta for dinner.
https://www.brandroot.com/resources/item/109-when-you-can-and-can-t-use-human-names-for-your-brand

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