Forget the Radio Test, Forge a Better Business Name


To pass the radio test, a name had to utilize simple and conventional spellings. As a rule, an entrepreneur avoided being overly creative or innovative when naming their business. The consumer’s ability to connect sound and spelling was all that mattered. There were no points for imagination.
https://www.brandroot.com/resources/item/111-the-irrelevance-of-the-radio-test-for-your-business-name

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