A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps such as “Siri,” and “Alexa,” for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can help you with the difficult choice between sushi or pasta… Continue reading When You Can (And Can’t) Use Human Names For Your Brand
Few letters generate more confusion than “SEO.” Appearing on the front page of Google is the stuff of online marketers’ dreams, but how to get there is a process shrouded in lore and mystery.https://www.brandroot.com/resources/item/108-brand-names-and-seo-clearing-up-a-common-misconception
Which ice cream flavor is smoother and creamier, Frosh or Frish?https://www.entrepreneur.com/article/284106
Michael Rader, founder of Brandroot, a marketplace for .com domain names, explains: “Brand names are words, too,” he says. “So the first time we hear a brand name, we have no preconceived conceptions about it.”http://www.huffingtonpost.com/molly-reynolds/why-brand-names-are-so-im_b_11930994.html?