While it’s impossible to say where these famous companies would be today if they’d kept their original titles, it’s clear that changing a brand’s name has the power to alter its history forever.https://www.brandroot.com/resources/item/112-7-famous-brands-that-successfully-changed-their-names
A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps such as “Siri,” and “Alexa,” for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can help you with the difficult choice between sushi or pasta… Continue reading When You Can (And Can’t) Use Human Names For Your Brand
Few letters generate more confusion than “SEO.” Appearing on the front page of Google is the stuff of online marketers’ dreams, but how to get there is a process shrouded in lore and mystery.https://www.brandroot.com/resources/item/108-brand-names-and-seo-clearing-up-a-common-misconception
How domain names evolved and where they’re going.http://www.cio.com/article/3144061/internet/the-evolution-of-the-domain-name.html
Michael Rader, founder of Brandroot, a marketplace for .com domain names, explains: “Brand names are words, too,” he says. “So the first time we hear a brand name, we have no preconceived conceptions about it.”http://www.huffingtonpost.com/molly-reynolds/why-brand-names-are-so-im_b_11930994.html?
Starting a business? Need a business name? Brandroot.com is where entrepreneurs go everyday to find a great, brandable business name!https://www.brandroot.com/names/categories/new